The closure of Logo in late October rendered a whole demographic of alternative musicians, DJs and hipsters homeless. Without the sanctity of their local dive bar, these young party goers went in search of a new venue.
The creators of Logo moved to the French Concession and opened Lune. And, without a better alternative on the horizon, the talent followed.
Last night, I sat on the comfortable lounge seating of Lune for the first time since it opened. The table football was empty and the bar deserted. A far cry from memories of a midweek night in Logo.
So what went wrong?
While Lune itself isn’t a bad venue, it lacks a clientele.
It continues to book the bands and DJs that used to play in Logo. However, with its higher drink prices, lounge style and less residential location, it doesn’t attract the same clientele.
Logo was a meeting point for people, somewhere people might stop of for a drink on the way home. You could stop off on any given evening and be guaranteed to run into someone you knew. Lune is just a venue for hosing good music, it lacks the same community feel.
Both OZNZ and Not Me have recently “gone louge” in an attempt to attract a wider market. However it seems that Lune is in need of the exact opposite if it is win the hearts of the old logo crew.
Instead of decorators, perhaps they should hire a couple of guys with baseball bats and graffiti cans to roughen up the edges.